What is it?
Citrik is a fruit/ vegetable knife system that aims to provide both an ergonomic solution as well as a more organic form to the standard kitchen knife. The ergonomics involved within the product stem from an uninterrupted curvature compounded with a fruit inspired form. Heft and precision of the product have been dealt with through the use of ceramic for the knife blade, a much harder and wear resistant material incorporated with long wearing silicon for the handle.
The Target Market
Considerable, through observational studies, is the frustration and unnecessary strain that is met on a regular basis for family women coming into retirement:
- Female
- 60-70 years old
- Active social and family life
- Relative dexterity- able to hold, grasp etc but are affected by age
- Finds pleasure in cooking and gardening
Citrik has been established to provide an alternative to the standard stainless steel knife and all of it's standard intimidating traits. Stainless steel and wooden handles, great for dextrous cooks, dominate current designs and Citrik hopes to provide a more curvilinear, colourful experience to cooking. Comprising of ceramic and silicon found in washing machines, Citrik is durable and has a malleable form able to adapt to the user.
Form has been determined by the needs of the target market where a backbone of silicon reassures the factor of safety to the user, a common prerequisite when choosing a knife.
Form also has the ability to act as a reminder to the user, where subtle cues in the product point the user toward healthier food alternatives rather then otherwise. Here the consumer is creating their own satisfaction aided by the product by both eating healthier compounded with a satisfaction in preparing their own food.
Project Posters:
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